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Recent News

    SREDA visits 10 cities in 10 days promoting Saskatoon region//  Saskatoon Regional Economic Development Authority (SREDA) CEO Alex Fallon is leavin’ on a jet plane…and he’s not coming back for two weeks. Fallon is doing a ten-day, ten-city tour that SREDA calls, “Coast to Coast for YXE”. The purpose of the trip is to promote […]

    continue reading SREDA visits 10 cities in 10 days promoting Saskatoon region

    SREDA gives the Saskatoon region economy a B+  // Saskatoon, SK: Based on a full analysis of the economy thus far in 2015, the SREDA Economic Forecasting & Analysis team gives the Saskatoon and region economy a B+ rating. The local economy isn’t growing quite as rapidly as it once was, but it still ranks […]

    continue reading SREDA gives the Saskatoon region economy a B+

    SREDA is on a mission to attract businesses and investment from Alberta and British Columbia // Saskatoon Regional Economic Development Authority (SREDA) President & Chief Executive Officer, Alex Fallon, is in Vancouver today as part of a three-day business and investment attraction mission. Fallon is promoting the Saskatoon region to businesses and investors in Alberta and […]

    continue reading SREDA is on a mission to attract businesses and investment from Alberta and British Columbia

    SREDA and RROC Sign Agreement to Collaborate The Regina Regional Opportunities Commission (RROC) and Saskatoon Regional Economic Development Authority (SREDA) announced today they have signed an important agreement to collaborate on economic development strategies that will enable both communities to grow and succeed. “Our Council strongly believes that collaboration and co-operation between our cities can […]

    continue reading SREDA and RROC sign agreement to collaborate

Saskatchewan Economic Overview


New Era, Fresh Leadership for SREDA

SASKATOON – The Board of Directors of the Saskatoon Regional Economic Development Authority (SREDA) today announced the appointments of Alex L. Fallon as President and Chief Executive Officer and Jim George as Chief Operating Officer. Fallon will join SREDA as CEO on September 10, 2014. George will assume his new role after a year serving as the organization’s Vice President, Business Development and acting as interim President and CEO.

“We are thrilled to welcome Alex to our organization and delighted that Jim will continue with SREDA in his new and expanded role,” said Bruce Richet, Chair of SREDA. “Together, these executives bring a blend of fresh insight and leadership continuity, which will help our region reach its full economic potential.”

Fallon joins SREDA after serving as Vice President, Investment Attraction & Managing Director (Saskatchewan) for Rainmaker Global Business Development, a leading economic development consulting firm with offices across North America and Europe. Prior to this post, he served as Director of Investment Attraction for Saskatchewan’s Ministry of the Economy where he led a team responsible for attracting foreign direct investment to the province and leading economic development missions to Europe, Asia and India. He has also worked as Manager, Marketing (Canada) for Cameco Corporation. He is a member of the Economic Developers Association of Canada and holds a Bachelor of Business & Economics (Honours) and a Bachelor of Laws (Honours) both from the UK. As President & CEO, Alex will lead SREDA to promote our
region’s economic growth.

As Chief Operating Officer, George will focus on SREDA’s operations and new opportunities to create value for members drawing on his past experience as business advisor and technology entrepreneur. Prior to joining SREDA, George, a professional engineer, served as Director of Competitive Intelligence for SpringBoard West Innovations Inc., helping technology-­‐based companies secure investment, build capacity and bring their technologies to market.

Created in 1992, SREDA is one of the first independent economic development agencies in Canada. SREDA works with the City of Saskatoon, surrounding communities, strategic partners, and more than 200 private sector investors to build and grow the region’s economy.


Welcome to Saskatoon, Saskatchewan, Canada

The Fastest Growing City in Canada

Located in the heart of central Canada with a population of 239,000, Saskatoon is the largest city in the Province of Saskatchewan.  This commercial centre and region serves over 300,000 people, and it  has one of the most diversified economies in the country – producing outstanding products and services that are in demand throughout the world.

With a solid infrastructure, natural resources, research and development facilities, and a well educated workforce – the Saskatoon region and SREDA are continually creating exciting opportunities for business and individuals.

Whether you are starting a business, expanding your operations, or looking to move to Saskatoon, we invite you to take a closer look at Living Saskatoon, and find out what opportunities await you in the fastest growing city in Canada.

Connect with us in our About SREDA section to find out how the organization can help you achieve your goals.